Digital Marketing Specialist
Summary
| Title: | Digital Marketing Specialist |
|---|---|
| ID: | 2017 |
| Graycor Company: | Gray Capital |
| Location: | Chicago, IL (Downtown) |
| Job Function: | Marketing |
Description
We are seeking a highly organized, proactive, and hands-on Digital Marketing Specialist to support branding, investor communications, and deal-related marketing efforts. This role will be instrumental in building a consistent, professional market presence - ideal for someone who thrives in an entrepreneurial environment and is comfortable wearing multiple hats.
Key Responsibilities
- Coordinate with internal partners to maintain and update WordPress website, including case studies, news updates, job postings, and other relevant content.
- Develop relevant and timely content for digital platforms, including social media, email campaigns, blogs, etc.
- Maintain and update company presentations, pitch decks, and marketing collateral.
- Assist with CRM maintenance and marketing automation processes (Salesforce) to manage campaigns and outreach.
- Manage email marketing including content development, design, distribution lists and analytics.
- Tightly manage social media calendar and develop content while ensuring brand consistency and obtaining approvals when necessary.
- Coordinate with outside vendors, including AV teams, PR and marketing firms, etc.
- Provide event support with pre-event and post-event communications and other activities related to clients and key partners as needed.
- Support onboarding of new staff and coordination of visiting team members.
- Other duties as assigned.
Qualifications
- Bachelor’s degree in Business, Marketing, Communications, or related field preferred.
- 3-5 years of experience in marketing, preferably in real estate, finance, or professional services.
- Strong organizational and project management skills.
- Excellent writing and editing skills as well as verbal communication skills.
- Proficiency in Microsoft Office (Teams, Outlook, Word, Excel, PowerPoint), CRM tools, and other presentation software.
- Experience with content management systems (SalesForce) and social media platforms strongly preferred.
- Working knowledge of marketing tools such as:
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Basic graphic design tools (e.g., Canva, Adobe Creative Suite preferred)
- Basic graphic design/video editing capabilities for video for social, adding logos and graphics, taking high quality photos and video, editing templates is a plus.
- High level of attention to detail, and the ability to manage multiple priorities in a fast-paced, high-visibility environment.
- A strong sense of urgency and a positive, proactive desire to support a broad range of initiatives and tasks and an ability to work proactively, prioritizing and managing time independently.
- To be polished, professional, and able to comfortably interact effectively with managers, clients, and C-Suite executives.
